Finally got my Unsummit photos up on Flickr.

Community Management 101: Summation
The discussion around community management, moderated and facilitated by Meg Canada, covered a range of ways community management benefits an overall marketing strategy. From responding to complaints and giving immediate reassurance to advocating a brand or product, community management is key to new media.
A community manager becomes the human face to an [...]

@donmball kicked off the discussion by laying down an outline at his own blog: dblog
General Ideas and Concepts: 

Chasing after “viral” marketing
When you try to engineer viral, you have to be part sociologist and part psychologist, but ultimately you come off a little like a fakeologist. Companies show concern for having a pristine, buffed image, but [...]

For those who came to this session (and those who didn’t) my original talking points (which in the end don’t even begin to resemble the actual conversation!) can be found here: http://polymerstudios.com/blog/2008/09/30/marketing-heresies/

General Ideas:
unified brand across the web (website, myspace, etc.)
have content interact with each other across online spaces
Self-maintaining:
Bring in tagged photos from Flickr
Have users generate content
Create a business-branded Flickr tag
Bring video feeds into website
can I bring in a twitter feed by hashtag?
Audience:
People who are looking to book meeting space, dinners, concerts, etc.
People at the Convention Center, [...]

I work in the tourism industry, updating and maintaining Minneapolis’ tourism bureau’s site. How social media factors into our general marketing strategy interests me. In the discussion, titled “Social Media Reality Check” I learned we have our work cut out for us.
Within a discussion of early-adopters, with Phil Wilson’s small survey of Lakeville-like participants as [...]

Discussion started with a quick look at the results of an interesting (but admittedly non-statistaically significant) survey conducted by @philson in his Lakeville neighborhood.  The survey goal was to uncover  much awareness and involvement in social media within “average” households.  In this case, average equals a household without tech-heads and social media early adopters.
The results [...]

*please forgive the random typing.. I was trying to capture everyone’s comments…
 
Session:  Social Media Reality Check
Moderator:  Phil Wilson
@philson
Blog:  www.remaincalm.com
Radio broadcast / New Media Space
Notes and Conversations:
Reaching people through social media.  Social media is about the relationship, the connections.  As we talk about
building it personally, we transition to how we can make it work for businesses.  [...]

Summarized the need for digital to become more integrated in the traditional agency world. No surprises here. Presented three intertwined ideas needed to make this happen:
* Better understanding of what digital marketing can do/already does
* Justify expenditures through measurement
* Find leaders, not thousands of voices
General thoughts that developing an ROI model may be the key [...]

Term broadcast comes from farming, throwing grain with a broad cast. “To sow seeds evenly over a wide area of soil rather than in rows.” - Marshall Seeds Glossary
According to February 2008 data from the comScore Video Metrix service:
More than 10 billion videos were viewed online in the U.S. in February, a 66 percent [...]