Community Management 101: Summation
The discussion around community management, moderated and facilitated by Meg Canada, covered a range of ways community management benefits an overall marketing strategy. From responding to complaints and giving immediate reassurance to advocating a brand or product, community management is key to new media.
A community manager becomes the human face to an [...]

I work in the tourism industry, updating and maintaining Minneapolis’ tourism bureau’s site. How social media factors into our general marketing strategy interests me. In the discussion, titled “Social Media Reality Check” I learned we have our work cut out for us.
Within a discussion of early-adopters, with Phil Wilson’s small survey of Lakeville-like participants as [...]